AI Insights · Timothy · January 2025
Top Navigation and Maps Apps in the UK: Q4 2024 Analysis
Explore the performance trends of the top navigation and maps apps in the UK during Q4 2024, including weekly downloads and active user data.
During the fourth quarter of 2024, the top navigation and maps applications in the United Kingdom demonstrated varied performance metrics on a unified platform. Here's a detailed look at the trends observed for each app.
Google Maps saw weekly downloads fluctuate throughout the quarter, beginning with 65.9K and showing a slight rise to 68.4K by early October. Downloads dipped mid-quarter but rebounded to 64.9K by the end of December. The app maintained a strong user base with weekly active users consistently around 37M, peaking at 37.9M in late October.
Waze Navigation & Live Traffic experienced a downward trend in downloads, starting at 70.2K and declining to 42.5K by the end of December. Active users showed variability, reaching a peak of 3.9M in late November before settling at 3.6M at the year’s end.
Google Earth maintained steady download numbers around 29K to 31K for most of the quarter, with a notable increase to 40.2K in late December. Active users fluctuated, with a significant increase to 640K in mid-December, ending the quarter at approximately 606K.
what3words: Navigation & Maps showed a decrease in downloads from 35.1K to 27.6K by the end of the quarter. Active users peaked at 918K in late October but saw a decline to 618K by December’s close.
myRAC downloads ranged from 21.5K to a high of 38.1K in early November, before dropping to 20K by the end of December. Active users remained relatively stable, with a slight dip from 201K to 151K over the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the navigation and maps app market in the UK. For more detailed analytics and trends, visit Sensor Tower's platform.
